Social Media


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Sample Social Media Posts

Facebook

  • Save the date: April 30th and May 1st is #YVGives2020! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit https://www.yellowstonegives.org to find out more.
  • The real success of #YVGives2020 will not be how much money we raise but the tremendous impact those dollars will have when nonprofits across your community put them to work! Join the giving on April 30th and May 1st at https://www.yellowstonegives.org.
  • April 30th, 2020 will be a historic day for everyone in your community to LIVE HERE and GIVE HERE! You can learn more about Yellowstone Valley Gives and support our campaign at [link to your profile page]. #YVGives2020
  • Let’s show everyone that your community is full of generosity! On April 30th, help us celebrate #YVGives2020 and continue [explanation of mission/work]
  • We’re so excited to be a part of #YVGives2020! You can support our campaign by visiting https://www.yellowstonegives.org and donating on April 30th and May 1st. #YVGives2020
  • On April 30th, 2020, you will have 24 hours (one day!) to give where your heart is! To support our campaign, go [link to profile page]. #YVGives2020


Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for #yellowstonevalleygives!

Get started by liking the Billings Community Foundation page. This will allow you to get updates, important information and tips for Yellowstone Valley Gives. Also link to other participating organizations from your organization’s page.

Join the Billings Non-Profit Network group. Here you will find updates and information related to the Yellowstone Valley Giving Day, additional programs and opportunities offered through the Foundation, and a community space to share you're own programs and major events!

RSVP to the Live Celebration events. These events are FREE and open to the public! This is also your opportunity to join in our Non-Profit tabling so you can share the mission and programs of your organization with members of the community! Don't forget to invite your friends and supporters to join us - the more engagement - the more fun - the more fundraising!!!

        2020 Yellowstone Valley Gives Community Party

        #YVGives2020 Grand Finale Celebration

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Yellowstone Valley Gives. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Yellowstone Valley Gives so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do all of the above and repeat...again and again and again.



Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow @BillingsCommunityFoundation on Instagram. Head to https://www.instagram.com/billingscommunityfoundation/ to “Follow” the activity around Yellowstone Valley Gives.

Use the #YVGives2020 hashtags, in addition to other creative hashtags. Using 3-5 hashtags per post is the sweet spot. Having a succession of hashtags helps with branding! Don’t forget to include #YVGives2020! Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to the event and your cause:

        #YVGives2020

        #LIVEHERE!GIVE HERE!

        #CommunityGiving

        #CollaborativeImpact

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in your community.

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.